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In 2011, co-founder David Heath saw a post on Facebook that changed his life: socks were the number one most requested item at homeless shelters. This revelation hit home during a walk down Fifth Avenue in New York, when David met a man with a sign that said, "I'll take anything".

To launch, they turned to Indiegogo, aiming for $15,000. They hit $25,000 in just 24 hours and raised nearly $150,000 by the end of the month. Swimming with the Sharks In 2011, co-founder David Heath saw a post

: Eliminating that annoying bump at the front of the shoe. They hit $25,000 in just 24 hours and

The founders spent two years in research and development to ensure their product was actually worth buying. They tested hundreds of prototypes to solve common annoyances, leading to innovations like: They tested hundreds of prototypes to solve common

When David told him he had a pair of socks to give, the man’s face lit up as he replied, "How did you know that’s the one thing I need the most?". That moment of human connection solidified the mission for David and co-founder Randy Goldberg: to create a "buy-one-give-one" model that didn't just donate leftovers, but provided high-quality gear to those who needed it most. Building the "Best Sock Ever"