If you are seeing this code in your own tracking links, you should replace {yourSubPublisherId} with your internal identifier to ensure you receive credit and data for that specific traffic stream.
This tag functions similarly to UTM parameters by providing granular data to an advertiser's analytics suite, such as Google Analytics . It allows the primary publisher to: 930_a3ae33b6_139445_{yourSubPublisherId}
: See which segments (identified by the IDs) are performing well and which are wasting budget. If you are seeing this code in your
: Likely a Sub-ID or specific Media ID that tracks a narrower segment of traffic. : Likely a Sub-ID or specific Media ID
: This is a dynamic macro . In a live tracking URL, the platform replaces this placeholder with the actual ID of a sub-affiliate or secondary traffic source to track exactly who is driving clicks. Purpose and Usage
: This alphanumeric string is generally a unique hashed identifier for a specific creative, ad placement, or offer.
The identifier is likely a composite key used by a specific ad network or affiliate platform: