In a first for Turkish politics, the party extensively used Google Search Advertising , targeting keywords like "retirement pension," "bill payment," and "job advertisements" to reach voters through everyday queries. 3. Key Manifesto Promises
A commitment to safe and voluntary return for Syrian refugees while maintaining a humanitarian approach. 4. Visual Identity Ak Parti 24 Haziran 2018
The party’s election manifesto, titled "Strong Turkey, Strong Government, Strong Parliament," outlined several strategic goals: In a first for Turkish politics, the party
Modern typography was used to link the "Turkey Time" slogan with the party's logo, signaling a forward-looking momentum. The campaign was built on "İrade, Erdem, Cesaret"
Posters featured a prominent portrait of Recep Tayyip Erdoğan against a minimalist background.
The campaign was built on "İrade, Erdem, Cesaret" (Will, Virtue, Courage).
AK Parti received 42.56% of the votes, securing 295 seats in the Grand National Assembly.