: After a few seconds of silence or quiet audio, a frightening image (often a distorted face) suddenly flashes on the screen accompanied by a loud, piercing scream.

: These types of videos were highly prevalent in the early to mid-2000s on platforms like eBaum's World, early YouTube, and through file-sharing services. Why the Name?

: The video typically begins with a calm, innocuous scene—often a still image or a low-quality clip—intended to make the viewer lean in or turn up their volume to hear better.