Anything -

Show them you actually understand why they are upset. This is the "empathy" phase.

"I’m sorry if you felt bad about what I said." (This blames their reaction). Anything

The moment you say "but," the apology dies. A "but" is a justification in disguise. "I’m sorry I was late, but traffic was terrible." Show them you actually understand why they are upset

"I am sorry that I spoke to you disrespectfully." (This owns your behavior). 2. Skip the "But" The moment you say "but," the apology dies

Start by stating exactly what you did without using the word "if."

"I’m sorry I was late. I didn't manage my time well and I know you've been waiting." 3. Acknowledge the Impact

An apology without a change in behavior is just manipulation. Offer a way to make it right or a plan to prevent it from happening again.