Attitude Change | Attitudes And

Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances.

The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand"). Attitudes and Attitude Change

Changing an established attitude is often more difficult than forming one, especially if the attitude is strong or long-held. Key theories explain how this shift happens: "I love this brand").

The emotional reaction or feelings toward the object (e.g., "I love this brand"). Attitudes and Attitude Change