The video was directed by , a veteran in the industry known for his cinematic and high-gloss style. It features a vibrant, nostalgic aesthetic:
The song flips the traditional "it's not you, it's me" breakup cliché on its head to address and gaslighting . Ava Max - Maybe You’re The Problem (Official Video)
: Lyrics like "you see a pattern, your point of view got it all backwards" highlight the frustration of dealing with someone who has a massive ego and a "short fuse". The video was directed by , a veteran
: The production leans heavily into retro-futurism, with pulsating synth-pop elements mirrored in the neon visuals. : The production leans heavily into retro-futurism, with
The music video for "Maybe You’re The Problem" serves as the high-energy lead single for Ava Max ’s sophomore album, Diamonds & Dancefloors (2023). Released on April 28, 2022, the project marks a shift toward more vulnerable and personal songwriting, directly inspired by a difficult year of personal growth and two break-ups. 🎬 Visual Direction and Production
: Scenes include Max sunbathing in the snow, eating snow cones, and skiing, which contrast with the "heated" nature of the lyrics.