The technology leadership at Best Buy focuses on "Enriching lives through technology" by bridging the gap between expert advice and digital convenience [32, 34]. 1. Personalized Discovery
💡 : Best Buy treats "Tech Complexity" as an opportunity. As home electronics get harder to set up (IoT), the technology team builds the infrastructure that makes Geek Squad the "CIO of the Home" for regular customers [2]. If you'd like to dive deeper into Best Buy's tech strategy: best buy cio
: Launching "Shop with Videos" content to guide the buying journey [12, 20]. The technology leadership at Best Buy focuses on