Best Buy Holiday Commercial 2017 -

The campaign was praised for its focus on rather than just technical specifications. By highlighting the expert advice available from Blue Shirts and Geek Squad Agents , the ads also reinforced Best Buy's brand identity as a helpful guide in a potentially stressful shopping season. Reviewer Takeaway Emotional Impact

Clear; emphasized that helps customers find "the perfect holiday hookup". Execution best buy holiday commercial 2017

: The core idea was that the most special gift—the one the recipient will "totally freak out about"—should be saved for the very end of the holiday celebration. The campaign was praised for its focus on