While David Boje is the primary academic reference, the word appears in other contexts: David M. Boje - Google Scholar
Dr. Boje’s work explores how organizations function as "storytelling systems" where meaning is constantly negotiated through shared narratives. While David Boje is the primary academic reference,
: One of his most influential theories, describing the fragmented, non-linear "pre-stories" or "bets" on the future that exist before a coherent narrative is formed. describing the fragmented