Wait ... There's More!: Tighten Your Abs, M... | But

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions)

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry But Wait ... There's More!: Tighten Your Abs, M...

The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away How the industry rose from simple product demos