While the experience is "online," final signatures and vehicle pickup/delivery often still involve local dealerships, adhering to US franchise laws.

For new vehicles, Ford utilizes Ready. Shop. Go. for online searching and locking in deals. Furthermore, customers can place factory orders for specific models—such as the Ford Bronco or Mustang Mach-E—directly, allowing for customized orders.

The program focused on major cities like Los Angeles, Seattle, and Dallas, with over 160 dealers participating as of late 2025.

Buying Ford cars online has evolved into a streamlined process, merging traditional dealership inventory with e-commerce convenience, including a major partnership with Amazon for certified pre-owned vehicles.

Ford has partnered with Amazon to sell certified pre-owned (CPO) vehicles directly through Amazon Autos. This program allows users to browse local dealer inventory, secure financing, and initiate purchase paperwork online, with a 14-day or 1,000-mile money-back guarantee.

Pros and Cons of Buying a Ford Online | Ford of West Memphis