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The name itself was born at a family holiday party. Her uncle suggested simply spelling , and when she ran it by her friend Demi Moore , the actress loved it. The Red Carpet Legend

The story of (pronounced "la-rock") is a classic Hollywood tale about a celebrity makeup artist who grew tired of watching the stars she worked on suffer from skin irritation under harsh studio lights. The "Backwards" Birth of a Brand buy lorac

In , leading Hollywood makeup artist Carol Shaw noticed a major problem: her A-list clients, including Nicole Kidman and Cindy Crawford , were constantly breaking out from the heavy, oil-clogged foundations of the time. Determined to find a skin-friendly alternative, Shaw spent three years developing a formula that was 66% water, oil-free, and fragrance-free —a revolutionary move in an era of heavy-duty "stage" makeup. The name itself was born at a family holiday party

A modern evolution of Shaw's original vision, this PRO Soft Focus Foundation Go to product viewer dialog for this item. is weightless, vegan, and water-resistant. Iconic Palettes: From the PRO Eyeshadow Palette 4 Go to product viewer dialog for this item. to the Unzipped Gold Palette Go to product viewer dialog for this item. The "Backwards" Birth of a Brand In ,

Today, the brand maintains its professional roots with products designed to be gentle but "PRO" grade.