Natural Food | Buy

: Products must be free of artificial colors, flavors, or synthetic substances.

The specific requirements for using the "natural" label depend on which federal agency oversees the product: Use of the Term Natural on Food Labeling - FDA buy natural food

: Marketing often emphasizes a short list of recognizable ingredients, avoiding complex chemical names (e.g., using "baking soda" instead of "sodium bicarbonate"). : Products must be free of artificial colors,

While definitions vary by agency and country, "natural" foods generally share these key features: avoiding complex chemical names (e.g.