: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations
: A genuine BOGO offer should be half the price of two units when compared to their individual full price. buy one get one free candy
: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items. : BOGO forces a higher unit movement