: Pinduoduo became the second-most popular e-commerce platform in China by using "together, we get more" as a core mechanic.
: The lack of in-person social activities during lockdowns accelerated the adoption of virtual "co-watching" and "co-shopping" tools. 4. Global Case Studies buy squad
: Define "buy squads" as social groups that use video or screen-sharing technology to shop online collectively. buy squad