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The convenience of going direct comes with significant limitations compared to a standard brokerage account: How to Buy Stock Directly - EquityNet

: Many DSPPs include a Dividend Reinvestment Plan , where any dividends earned are automatically used to buy more shares. Why Choose a Direct Plan? buy stock direct

: These plans are typically managed by a transfer agent (such as Computershare or Broadridge ) rather than the company’s internal staff. The convenience of going direct comes with significant

: Many companies allow initial investments as low as $25 to $100 , making them accessible for beginners. buy stock direct

: The "fire and forget" nature of automated monthly buys supports dollar-cost averaging , reducing the temptation to time the market.