Zillow uses specific metrics to determine which agents receive the highest-quality "connections":
The Flex program minimizes upfront financial risk for high-performing teams.
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Costs can be prohibitive in high-value markets, potentially leading to a "financial pit" if conversion is low.
Users on Zillow are often actively looking to buy or sell. Zillow uses specific metrics to determine which agents
A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success
Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices. Costs can be prohibitive in high-value markets, potentially
Zillow's AI monitors connection calls for these three pillars. Agents maintaining an 80%+ ALM rate are prioritized for future high-intent leads.