Buying Rights To A Name May 2026
Conduct a thorough search using the USPTO Trademark Search (formerly TESS) to ensure no similar names exist in your industry class.
You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom buying rights to a name
If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) . Conduct a thorough search using the USPTO Trademark
Submit your application via the USPTO Trademark Center . TEAS Plus: Approximately $250 per class (most streamlined). Comparison of Naming Rights Costs Estimated Cost Federal
Approximately $350 per class (more flexibility).