By - Russell Brunson Copyright 2011 В© Dotcomsecre...

: A psychological technique used to transition from providing free value to making a paid offer.

: The core strategy focuses on getting customers into a "free plus shipping" or low-cost trial that automatically rolls into a monthly subscription. Where to Find It By Russell Brunson Copyright 2011 В© DotComSecre...

: A word-for-word sales presentation script used to sell a $20–$50 per month continuity program. : A psychological technique used to transition from

: Brunson outlines how to build trust with a new lead within the first few minutes of a presentation. " which involves creating small

This "paper" is actually a designed to accompany a video training course. It focuses on a specific marketing strategy called "Micro-Continuity," which involves creating small, recurring subscription programs based on a single "masterclass" or webinar. Key Components of the Document