: In 2024, only 8 of the top-grossing films featured a woman aged 45 or older in a leading or co-leading role.
: A 2025 study found that of 225 films featuring women over 40, only 6% mentioned menopause , and those instances were typically played for humor rather than realism. Champions of Change cheyanne rivers milf
: Only one in four films features a female character over 50 who is essential to the plot and not reduced to an ageist stereotype. : In 2024, only 8 of the top-grossing
: Older women are four times more likely to be portrayed as senile and twice as likely to be shown as physically unattractive compared to older men. : Older women are four times more likely
Despite making up a significant portion of the population, women over 40 face a "steep drop-off" in on-screen visibility compared to their male counterparts:
Several powerhouse figures and platforms are actively redefining what it means to be a "mature" woman in the industry: Nicole Kidman
: 60% of major female characters are in their 20s and 30s, whereas 60% of major male characters are in their 30s and 40s.