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: Fans who wore a hockey jersey in-store after 3 p.m. received a BOGO entrée to celebrate the start of the Stanley Cup Playoffs.
: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history. chipotle buy 1 get 1
Chipotle 's Buy-One-Get-One (BOGO) promotions have evolved from simple discounts into high-stakes cultural events. By gamifying the experience and targeting niche subcultures—like hockey fans and tattoo enthusiasts—the brand has turned promotional "freebies" into record-breaking sales days. : Fans who wore a hockey jersey in-store after 3 p