Marketing B... | Copy, Copy, Copy: How To Do Smarter

: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing

: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster.

: Specifies the optimal marketing strategy (e.g., expertise, popularity, or salience) for that specific scenario.