Cover | Girl Models

Christie Brinkley , Paula Patton , Jessica Stam , Taylor Swift , Sofia Vergara , Pink , Janelle Monáe , and Katy, Perry have all represented the brand.

The brand started updating its image to reflect a more diverse society, incorporating African-American and Hispanic models, as well as portraying women in professional, working roles.

The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards. Cover Girl Models

In 2016, YouTuber James Charles was named the first male spokesperson for the brand.

The brand has featured a wide array of high-profile individuals, breaking traditional modeling norms over the decades: Christie Brinkley , Paula Patton , Jessica Stam

A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads?

While often hiring celebrities, casting calls have historically sought individuals aged 21–40 of any ethnicity to represent their broad product line. In 2016, YouTuber James Charles was named the

Originally, CoverGirl focused on a wholesome, "girl next door" aesthetic, emphasizing a "clean makeup" look. This blue-eyed, blonde, all-American image was paramount to the brand's early success.