Eto Rabota Skachat — Dizain

: Alex begins using contracts, setting clear boundaries, and charging fairly for expertise. The "mystery" of design is replaced by professional standards and ethical responsibility. Where to Find the Book

Then, Alex discovers Mike Monteiro’s philosophy:

Imagine a talented designer named Alex. Alex loves creating beautiful layouts but feels constantly drained. Clients ask for "more pop," demand discounts, and often disappear when the bill is due. Alex thinks the problem is a lack of "magic" or talent.

: Mike Monteiro , who started his career in a copy center and made every mistake possible, tells Alex that design is a business. It’s about solving a client's problems, not expressing your inner self.