Donвђ™t Make Me Think, Revisited: A Common Sense ... -

The next morning, Steve started "Revisiting" his design with a common-sense lens:

"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it." Don’t Make Me Think, Revisited: A Common Sense ...

His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug. The next morning, Steve started "Revisiting" his design

"That was easy," she shrugged. "I didn't even have to think about it." By the time they find the milk, they’re

He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon.

He made the "Checkout" button large, green, and exactly where a thumb expects it to be.

He chopped his "Welcome to the Future of Freshness" intro down to a simple search bar.