: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products.
The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era”
On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight.
Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring.
: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations"
: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products.
The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era”
On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight.
Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring.
: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations"
