It remains one of Elena's most popular solo releases, frequently appearing in her top 5 most-viewed YouTube videos.
The song and video were produced in collaboration with prominent names in the Balkan music industry: Elena Kitić Elena - Geto Princeza (Official Video)
The song explores themes of urban luxury, confidence, and the "Ghetto Princess" persona—balancing a "street" aesthetic with high-end glamour. The lyrics and visual style emphasize independence and the singer's unique position within the regional music industry. ELENA KITIĆ - PUMA It remains one of Elena's most popular solo
The official music video for (Ghetto Princess) by Serbian R&B and pop artist Elena Kitić was released on April 15, 2018 . The track solidified Elena’s presence in the regional Balkan trap and R&B scene, further establishing her signature high-fashion visual style. Production Credits ELENA KITIĆ - PUMA The official music video
Vladimir Bjelobaba served as the Director of Photography. Performance and Reception
The track is noted for its blending of modern hip-hop aesthetics with Elena's R&B vocals, a style that earned her the Best Music Video Styling award at the Sneakerville festival in 2020 for her overall body of work. Thematic Summary