The official music video for " My Kind of Love " is a poignant narrative exploring unconditional support and the raw honesty that arises during times of illness. Directed by Dawn Shadforth and released in April 2012, the video features Sandé alongside actress Laya Lewis (known for Skins ). Storyline and Visual Themes

The concept was deeply influenced by Sandé’s personal history and observations:

: The video concludes with the two sitting on a hill overlooking the sea, followed by a final shot of Sandé alone in a hospital corridor, suggesting she has returned her friend to care. Inspiration and Meaning

: Sandé visits her friend (Lewis), who is suffering from a severe illness, likely cancer, which has caused her to lose her hair.

: Before her music career took off, Sandé studied medicine at the University of Glasgow . She was inspired by the profound, stripped-back honesty she witnessed between patients and their loved ones in hospital settings.

: The modern-day scenes at the park and seaside are intercut with footage of the two as young children, highlighting their lifelong bond.

: Sandé has stated that while the song can be interpreted romantically, its core is about a love that is steadfast and reliable even when things are "not perfect". Alternate Remix Video