This specific report is widely available on Bulgarian educational platforms for students. You can find and download the full text on sites such as: Pomagalo.com Materiali.org Bukvar.bg

The report typically focuses on why Euro Disney (now Disneyland Paris) faced significant financial and operational struggles during its initial years after opening in 1992:

: Disney attempted to export its American operational model directly to France without adapting to European norms. For example, they initially implemented a strict no-alcohol policy in a country where wine is a standard part of lunch.

The phrase you provided is the title of a popular Bulgarian marketing case study/report titled (Euro Disney, or how a successful brand can fail). This analysis is frequently used in business and marketing courses to illustrate the dangers of ignoring cultural differences and local market specifics when expanding internationally. Core Issues Identified in the Report

: High ticket prices and the decision to build an excessive number of luxury hotels contributed to severe debt during the early 1990s recession.

: Strict grooming standards (the "Disney Look") and American management styles clashed with French labor laws and cultural attitudes toward work. Accessing the Full Report