It makes your connection statistically indistinguishable from regular internet traffic, providing a "lifetime" of reliable access to content without the cat-and-mouse game of rotating IP addresses.
Many streaming services and government firewalls now use Deep Packet Inspection (DPI) to identify VPN patterns, even if the data is encrypted. This leads to the "VPN detected" errors we all hate.
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Ghost Protocol would go beyond standard obfuscation.