Select a photo from your gallery (this effect works best on darker or nighttime photos). Tap the icon (the three stars).

The "Flash" feature depends on whether you're looking for the viral social media effect or actual photography techniques. Currently, the most trending "Flash" feature is a that uses AI to mimic a retro, film-style aesthetic . Viral Instagram "Flash" Filter

This new feature applies a high-exposure, 90s-inspired "film flash" look to existing photos or videos in your gallery. Open Instagram and go to your Story .

If you're diving into actual flash photography, several key features and modes help you control the light: