GMA broke tradition by using a CGI-animated campaign instead of a celebrity-heavy live-action video. It featured three short stories—Magic Crayons, Magic Phonograph, and Magic Wand—to remind viewers of the wonder of the season.

For Filipinos, the holiday season officially begins not with a calendar date, but with the launch of television network Christmas Station IDs (CSIDs). These musical short films serve as cultural touchstones, capturing the collective national spirit through a blend of celebrity star power and heartwarming stories of ordinary people. Between 2009 and 2021, —known as the Kapuso Network —produced a series of iconic station IDs that shifted from simple festive greetings to profound messages of resilience and social responsibility. The Evolution of Themes (2009–2021)

Created during the peak of the COVID-19 pandemic, this ID focused on unity despite physical distance. It was notable for lacking the usual mass-gathering scenes to comply with health protocols.