Half Magic -

Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users.

Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic. Half Magic Half Magic

: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors. Half Magic was born from the global "#euphoriamakeup"

Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy Half Magic

: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site .