Target users based on demographics (age, gender, location), interests, and behaviors. You can also create "Lookalike Audiences" to find people similar to your existing customers.
Before launching ads, you must establish your business presence: how to buy advertising on facebook
Decide where your ads appear. "Advantage+ placements" allow Facebook's AI to choose between the Facebook Feed, Instagram Stories, Messenger, and the Audience Network. Target users based on demographics (age, gender, location),
Once submitted, ads undergo a review process to ensure they meet Meta's Advertising Standards before going live. Target users based on demographics (age
Choose between a Daily Budget (average spend per day) or a Lifetime Budget (total spend for the campaign duration).