How To Buy Leads On Zillow -

When a user clicks "Contact Agent" on a listing that isn't yours, your profile appears as a Premier Agent. The Costs Involved

Pricing is dynamic and depends entirely on local market competition.

You pay Zillow a percentage of your commission (usually 25-35%) only when a deal closes. how to buy leads on zillow

💡 Treat Zillow leads as a long-term play. While some buyers are ready today, many are 6–12 months away from a purchase. Consistent follow-up is the only way to ensure a positive ROI.

Buying leads on Zillow primarily happens through the program. It is a "pay-to-play" advertising model where agents buy a share of "voice" in specific zip codes to receive direct inquiries from active home shoppers. How the System Works When a user clicks "Contact Agent" on a

You choose specific zip codes where you want to appear.

In high-demand areas like Los Angeles or NYC, a single lead can cost over $150. In rural areas, it might be $20. 💡 Treat Zillow leads as a long-term play

Zillow doesn't sell individual leads for a flat fee. Instead, they use a model: