On newer systems (10th Gen Intel and later), Windows often fails to see any drives during setup because it lacks the built-in Intel VMD/RST driver. Even if you aren't using RAID, you must often "load driver" during installation to make the disk visible.
During Windows setup, click and browse to that USB folder to reveal your disk. Performance and Compatibility Intel Sata Non Raid Driver
Extract the files (look for .inf , .sys , and .cat files) to a USB drive. On newer systems (10th Gen Intel and later),