When you buy a diamond from a jeweler, you are paying a significant markup—often 25% to 100%—to cover the store’s overhead, branding, and profit. The moment you walk out of the store, the "resale" value of that stone typically drops by half. Unless you are buying at wholesale prices or investing in rare, "investment-grade" stones, you are starting your investment deep in the red. Liquidity and Standardization No two diamonds are exactly alike.
Small differences in "The Four Cs" (Cut, Color, Clarity, Carat) drastically change value. is buying diamonds a good investment
Diamonds don't pay dividends or interest while you hold them. The Lab-Grown Factor When you buy a diamond from a jeweler,