Outside of the tabletop RPG, the phrase "It's Only Magic" appears in other media:

: Guidance for setting games in the recent past, like the Cold War or Victorian eras. Creative Contexts

: Introduces new "flavors" for magic, creatures like centaur baristas , and modern-themed cyphers. Featured Settings: The Axial

The book serves as a "genre book," similar to others in the Cypher line, offering mechanical options specifically tailored to modern magic:

Rather than just providing rules, the book details a complete campaign setting called .

Half of the book is dedicated to helping GMs build their own modern fantasy worlds. It explores various ways to integrate the supernatural, such as: