Jojo - Too Little Too Late (official Music Video) "the High Road" First Hit Single May 2026

: The video premiered on July 17, 2006 , on AOL Music's First View and became a staple on MTV and BET. It reached the top spot on several digital platforms including iTunes , Yahoo , and AOL . Chart Performance

Directed by , the music video centers on a soccer theme, influenced by JoJo’s personal interest in the sport and her real-life relationship at the time with soccer player Freddy Adu. : The video premiered on July 17, 2006

"Too Little Too Late" was the first hit single from American singer sophomore studio album, The High Road . Released on July 24, 2006 , the song is a pop and R&B power ballad that explores themes of self-respect and moving on from a dishonest relationship. Music Video Overview "Too Little Too Late" was the first hit

: The video features JoJo dealing with an unfaithful boyfriend, played by UCLA soccer player Mike Zaher . Scenes depict her witnessing him flirting with others at a party and eventually choosing not to attend his big game. The video culminates with JoJo singing in a torrential rainstorm while discarding mementos of the relationship. Scenes depict her witnessing him flirting with others

The single was a massive commercial success and remains JoJo's highest-charting song on the Billboard Hot 100 . JoJo – Too Little Too Late Lyrics - Genius