“...audiences engage with media programs to experience enjoyment and relaxation, temporarily diverting from the issues one need to deal with in reality.” The IAFOR Research Archive
: Viewers are primarily drawn to visual and emotional elements such as "good-looking actors," "stylish fashion," and "inspirational themes". Research indicates that these dramas often serve as a form of entertainment education , where audiences (especially younger generations) balance enjoyment with learning cultural values or language. This genre, exemplified by hits like Tokyo Love
: Originating in the late 1980s, "trendy dramas" redefined Japanese womanhood by showcasing urban, consumer-oriented lifestyles. This genre, exemplified by hits like Tokyo Love Story , acted as a pioneer in reinventing social imaginaries for future generations. Perspectives on Audience Engagement
: Recent studies highlight a "split" in the industry. While domestic networks still dominate within Japan, international platforms like Netflix are distributing more "off-mainstream" or niche fare like The Makanai: Cooking for the Maiko House to reach a global audience. Perspectives on Audience Engagement " "stylish fashion