: Use sensory information and specific examples rather than abstract language to make the idea graspable.
This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact. Made To Stick
: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. : Use sensory information and specific examples rather
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath) Made To Stick
The authors use the to define these principles: