Instead, the 2022 World Cup was a milestone for overall creator engagement, with FIFA and major broadcasters like launching massive campaigns to bring digital influencers into the "World Cup spirit". The Rise of the "Influencer World Cup"
: Major creators such as Donald de la Haye (Deestroying), Jesse Riedel (Jesser), and Noor Naim (NoorStars) provided ground-level coverage for their millions of followers. Manu Fox No clima da Copa do Mundo 2022 torcedo...
: Their YouTube playlist includes "Best Watch Party Reactions" which captured the intense atmosphere from fans worldwide. Instead, the 2022 World Cup was a milestone
: Street footballers like DJ Diveny used the platform to highlight Qatari hospitality and cultural heritage to Western audiences. Watching the Highlights Jesse Riedel (Jesser)