There is a certain "necessary pain" in blogging, as Martin Paul Eve points out, if you want your work to last beyond your own lifespan. It requires a commitment to a platform that you control—one that isn't at the mercy of a single corporation's algorithm.
When starting a blog, many are tempted to spend weeks obsessing over themes and CSS. But as Mark Manson aptly notes, you will "live and die by the quality of your writing." Design is merely the cherry on top. If the core message doesn't resonate, no amount of aesthetic polish will save it.
As we move forward into a world increasingly shaped by AI-assisted development and automated content, the human element of blogging—the unique insights and personal stories—becomes even more critical. Pick a topic that solves a real problem for your audience.