Tips for Successful Supplier Negotiations in Strategic Sourcing
: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. media buying negotiation tactics
: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost. media buying negotiation tactics
: Treat the vendor as a partner. Creative, "win-win" solutions often lead to long-term discounts that a "hard-ball" approach might miss. media buying negotiation tactics
: Request high-visibility spots (e.g., homepage takeovers, "above the fold" digital ads) for the price of standard inventory.