: Print text on matte paper rather than glossy surfaces.

: As of 2025, women aged 60 and older account for only 2% of major female characters in top-grossing films, compared to 8% for men in the same age bracket.

When writing for older female characters, experts recommend moving beyond one-dimensional roles like "the grandmother" or "the nurturer":

: Use slightly larger fonts and high-contrast colors (e.g., black on white).

: Focus on characters who are "sexually embodied beings," "trailblazers," or "working women" rather than just family caregivers.