The project was spearheaded by the founders of 3 Chestii , focusing on a blend of humor and catchy musical production:
: The song utilizes a distinct Moldavian accent and rural typologies that have made 3 Chestii a "phenomenon" in Romanian digital media.
Part of a series of viral hits including "Ferrari" and "Laila," the video quickly gained traction among the group's nearly 2 million YouTube subscribers.