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: Discounts tap into the principle of "perceived value," making shoppers feel they are "winning" or outsmarting the retail system.

: Nearly 80% of consumers are willing to try a new brand if offered a discount, as the lower price reduces the perceived risk of an unfamiliar purchase. Digital Transformation: From Paper to Pixels Money Saving Coupons

: Research has shown that receiving a coupon can increase oxytocin levels by 38% , a rise greater than many other positive social interactions. : Discounts tap into the principle of "perceived