Natural Products Insider Buyer's Guide < GENUINE • 2025 >

A professional guide must help buyers evaluate supplier integrity rather than just price. Top trends and retailers at Natural Products Expo West 2026

The natural channel continues to outpace conventional retail, driven by younger, values-driven shoppers like Gen Z and Millennials. natural products insider buyer's guide

Innovation is focused on on-the-go formats like dissolving strips and "taffy-like" chews. Key trending ingredients include creatine , magnesium , and fiber-forward formulas for GLP-1 support. A professional guide must help buyers evaluate supplier

Approximately 50% of Gen X and Millennials now blend conventional and alternative health solutions, broadening the total addressable market for natural products. II. Priority Product Categories for 2026 Key trending ingredients include creatine , magnesium ,

A high-quality paper or buyer's guide for the audience—typically manufacturers, R&D professionals, and marketers—should balance technical scrutiny with market-driven trends.

For 2026, the industry is moving away from "awareness-based" campaigns toward communication where transparency is the baseline. Below is a structured outline and key content for a professional guide. I. The 2026 Strategic Landscape