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Why Are People Mad About the New Nokia Logo - PRINT Magazine

Nokia’s origins date back to 1865 when engineer Fredrik Idestam established a wood pulp mill in southwestern Finland. The company took its name from the , which flows through the town of Nokia.

The story of the Nokia logo is a journey of constant reinvention, beginning not with a smartphone, but with a fish. nokia logo

: To billions, this logo represented the "indestructible" Nokia 3310 and the brand’s dominance in the early mobile era. The Digital Revolution (2023–Present)

In 1966, a merger between Nokia, Finnish Cable Works, and Finnish Rubber Works formed the modern Nokia Corporation. This era birthed the visual identity most people recognize today: Why Are People Mad About the New Nokia

: The bold, blue "Yale Blue" font became iconic in the 1990s alongside the "Connecting People" slogan.

: The first logo, created in 1866, featured a salmon fish , a tribute to the river that powered their mills. : To billions, this logo represented the "indestructible"

In February 2023, Nokia unveiled its first major brand overhaul in nearly 60 years at the Mobile World Congress.